Our Mission


Our mission is to inspire radical change to align humanity with Nature so that Animals may live in dignity and peace. We model and translate understanding of Animal sentience into everyday life, ethics and practice. This is reflected in our tagline, Being Who Animals Who Need Us to Be. Extinctions and planetary destruction can only be stopped if we change ourselves.

Our work is shaped by four criteria:

  • Need – We respond to those who seek our help.
  • Opportunity –Whenever we can help, we act.
  • Capacity –We maximize efficacy by matching capacity with need.
  • Foresight – We anticipate future solutions to present issues.

We accomplish this through Research, Education, and Sanctuary.

Together we can change for the Animals.